Campaign surveys vs event-triggered feedback.

Campaigns begin with a sending decision

A campaign normally asks someone to choose an audience, prepare a questionnaire, and decide when to send it. This can suit research, announcements, or a deliberate check-in with a selected group.

It also creates recurring work when every customer interaction needs a follow-up.

Event-triggered feedback begins with the experience

An event-triggered workflow receives a completed appointment and starts the next step automatically. The question, timing, reminder, response, and record can follow the same dependable path each time.

This is a good fit for ongoing post-appointment feedback where the booking system already holds the needed appointment and customer context.

Choose the workflow that matches the job

• ✓Choose a campaign when you need a custom research project or a manually selected audience.
• ✓Choose event-triggered feedback when every completed appointment should have the same simple follow-up.
• ✓Use a focused NPS workflow when the team needs a fast signal and optional explanation rather than a long questionnaire.
• ✓Keep the result connected to the appointment so a team can understand the customer context before acting.